Value of the Weight Loss Industry in the US? $20 Billion per Year.

I clicked on a FB ad last week and entered a brand new world. “How Christina got skinny again” or ”Snooki is Crazy Skinny” take you to a fake magazine page with links for yoga and recipes etc. – only the links don’t work. “Special Report 2014 – How to Lose AT LEAST 21 Pounds of Stomach Fat in 1 month” screams in red. Scroll down a little and see famliar supermarket photos of Kim Kardashian and Jennifer Lopez before-and-after with this claim: “Waves of celebrities including Jennifer Aniston, Nicole Kidman and Jennifer Lopez, have lost a significant amount of body fat with just these 2 diet cleanses.”

When you click on the “Related videos” from CBS and Fox, no video appears. They both open an ad for garcinia cambogia pills. The ad is the only place you can go from the fake magazine page. “Burn Fat Without Diet or Exercise”. Right. That happens all the time. If it sounds too good to be true, it probably is. I learned this the hard way after my Nigerian oil well went bust. Gee. There were e-mails and everything that verified the well was real.

Garcinia Cambogia by the way, is tamarind, a common fruit used in Indian cooking. eHow.com says that according to the editors of Mothernature.com News and the University of Illinois Medical Center, that garcinia cambogia shows future promise, when included with healthy food and exercise. However at this time they have “found no weight-loss benefit from taking the herb.” They warn that “it is a herb supplement and not held to strict government standards.” A pill might contain less garcinia cambogia than it claims or may be mixed with other ingredients.

4 Tamarind fruits aka "Garcinia Cambogia"

Garcinia Cambogia aka Tamarind, an Indian cooking staple. Photo courtesy eHow.com

The “magazine” I clicked on bandies Dr. Oz’s name around. On his site there’s an informative article on garcina cambogia that ends with this warning:  

  • Most importantly, The Doctor Oz Show will not and does not promote any particular brand. If you see any ads or receive any e-mails that claim Dr. Oz is promoting or recommending a specific brand, ignore it and let The Dr. Oz Show know about it.
  • Also, understand that no pill is more effective than maintaining a regular exercise regimen and a healthy diet.

In my research, I landed at Consumer Reports. They had reviews and recommended a specific brand with their gold seal of approval and a link to buy. Consumer Reports is a trusted and independent organization. I was a little slow on the uptake. The real ConsumerReports.org has the logo below. It does not give away free reviews and it certainly does not sell anything.

the REAL ConsumerReport.org logo

The REAL ConsumerReports.org

NOT Consumer Reports, are ConsumerGuides.org and ConsumerReview.org.

Continue staying active and eat healthily. There is no magic pill to lose weight. I leave you with a funny little video from the FDA. Visit the FDA to learn more about weight loss fraud.

 

YOU next year Principle

Keep going.

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The road to success is dotted with many tempting parking places.

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